This portfolio represent some of the work I have been doing since I got my last academic degree at the School of Design and Crafts at the University of Gothenburg, Sweden, in 1994. I think that the key difference in my way of working is my approach to a creative visual communication, a streamlined and direct design process. I neither feel that I need to follow a trend nor to limit my creativity because of the resources available. I like experimentation but always trying to keep a simple graphic approach when solving design tasks. The simpler, the better.
Please, for more recent jobs, see my Blog or http://www.illustratorcentrum.se/member/alexander-fredes